That new ad campaign with Julianne Moore is what did it. It's what got me: a) to enter a Talbot's store; b) to try something on; and c) to actually consider buying something.
Intrigued, I had to see whether the amazing styling and art direction would translate into merchandise with a new take on their traditional stock of somewhat-to-very dowdy pieces.
Well, I'd give it mixed reviews, but was pleasantly surprised. The usual array of boxy hum-drum basics were punctuated by some temptingly modern and wearable lady-like pieces.
Like a Chanel-esque tweedy cream shift dress, to the knee, with a well structured waist. Or a timeless black jersey dress, with sleeves (it's hard to find good dresses with sleeves). Or these neutral kitten heel leather sling-back pumps with a darling bow.
In the end, these new ads underscore the power of styling and art direction, not to mention the über-coolness of Julianne more. Oh yes, and the fact that it's not what you wear, but how you wear it.
ahhh, the power of advertising.
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